We are in an era of knowledge abundance. Traditional management theory focuses on knowledge scarcity. We need new management strategies to deal with so much communication and so much knowledge.

They say knowledge is power but, if that were the case, academics would rule the world. Knowledge in itself if not power; rather the application of knowledge is where power lies. They say a little learning is a dangerous thing. Well too much learning can lead to paralysis and a lack of decisive, timely action.

These are wonderful times for people who like new challenges. They are particularly wonderful times for content professionals. Today, organizations are producing vast quantities of content in the form of emails, presentations, reports, and webpages. Better ways to manage this content are badly needed.

Time is the diamond in the dirt of the knowledge society. We are constantly trying to find time. Knowledge is only useful if we act on what we know, so we need to balance the time we spend knowing with the time we spend doing.